See pricing pressure early
Track rate cuts, fee changes and new-customer offers across the corridors that matter to your book.
Cross-border pricing intelligence platform
FXTrax connects competitor behavior to your acquisition, retention, and margin strategy—so each corridor price has a purpose, not just a reaction.
A focused, confidential demonstration built around your corridors, pricing questions, and growth priorities.
Track rate cuts, fee changes and new-customer offers across the corridors that matter to your book.
Understand whether a move is promotional, corridor-specific or evidence of a broader strategy shift.
Choose when to match, when to hold and where to reprice—with evidence behind the decision.
Cross-border pricing intelligence platform
Triple9 Global offers FXTrax™ as a powerful, subscription-based competitive intelligence SaaS platform for banks, remittance companies and payment aggregators competing in the U.S. outbound market.
Intelligence for the full decision team
Pricing & corridor teams
Spot rate, fee, and promotional changes early, distinguish lasting moves from short-term tactics, and respond with corridor-level context.
Executive leaders
Connect competitive behavior to acquisition, retention, corridor performance, and profitability so leadership can prioritize action with confidence.
Data & technology teams
Use structured exports and API access to support reporting, modeling, and internal workflows—without fragmented manual collection processes.
Turn intelligence into advantage
When a competitor reprices, your first warning shouldn’t be a dip in transactions two weeks later.
Keep pricing aligned from enterprise strategy to corridor-level tactics. FXTrax™ brings together dynamic, comprehensive pricing intelligence and visualization so your team can act faster, protect margins and compete with confidence.
The advantage
“A first-transfer offer is how a competitor buys new senders. Match it across your book, and you’re paying their acquisition cost on customers you already have.”
— Daniel Ayala
Decades of cross-border payments experience shape the questions, the analysis, and the way insight is presented.
State-of-the-art analytics turn complex pricing data into patterns business users can understand and act on quickly.
Standard pricing, promotional activity, history, and market signals come together in one focused competitive view.
Pricing, product, strategy, and market-intelligence teams work from a shared, decision-ready source.
The founders
FXTrax is built by practitioners who understand both the commercial reality of cross-border pricing and the technology required to turn complex data into usable intelligence.
Prior leadership experience
Wells Fargo
Bank of America
JPMorgan Chase
CitiCompanies founded & led




Tell us which corridors and competitive questions matter most. We’ll show you the FXTrax view in a focused, confidential session.
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Co-Founder · Payments & Market Strategy
Cross-border payments operator, inventor, and advisor.
Daniel brings more than three decades of leadership across consumer, corporate, international, and correspondent banking. His career spans Wells Fargo, Citi, JPMorgan Chase, and Bank of America, with deep experience in global payments, treasury management, product development, and sales.
At Wells Fargo, he founded and scaled Global Remittance Services and introduced ExpressSend. Today, he helps banks and fintechs turn corridor knowledge, competitive intelligence, and market relationships into executable growth strategies.
View Daniel’s LinkedInPrior leadership experience
Wells Fargo
Bank of America
JPMorgan Chase
CitiThird-party names and logos are trademarks of their respective owners and are used only to identify prior professional experience. Their appearance does not imply sponsorship, endorsement, partnership, or current affiliation.
Co-Founder · Technology & Product
Technology founder and builder of secure, high-scale digital platforms.
Lesther has more than 20 years of experience building and scaling technology companies across artificial intelligence, cybersecurity, fraud prevention, fintech, and digital trust. His platforms protect millions of users and analyze billions of logins and transactions every year.
He combines hands-on product leadership with deep technical judgment across web platforms, mobile applications, APIs, financial integrations, identity, authentication, and transaction monitoring—bringing an operator’s discipline to the FXTrax experience.
View Lesther’s LinkedInCompanies founded & led




Third-party names and logos are trademarks of their respective owners and are used only to identify prior professional experience. Their appearance does not imply sponsorship, endorsement, partnership, or current affiliation.
Private FXTrax demonstration
Tell us about you and your company. A member of our team will contact you within 48 hours to schedule a meeting.
Thank you for your interest in FXTrax. Our sales team will contact you within 48 hours to schedule a meeting.